请求的信息
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品牌平台
密歇根州立大学丹佛’s 品牌平台 distills and aligns our beliefs, key messages and market 位置 of our brand. It serves to guide all brand strategy, 创意和营销决策, constituting the building blocks of a comprehensive identity.
品牌平台是一种生存方式, breathing entity that is continually evolving as the University grows, yet it retains the core elements of the 密歇根州立大学丹佛 brand as detailed above.
品牌的目的
Conveys 密歇根州立大学丹佛’s purpose and reason to create a positive impact on a local, 区域, 国家, 国际规模.
To be the catalyst that helps Coloradans realize their full potential.
品牌承诺
The central value that all 密歇根州立大学丹佛 audiences can expect each and every time they interact with the 密歇根州立大学丹佛 Brand.
Quality education that elevates communities.
定位声明
密歇根州立大学丹佛’s unique statement that clearly defines what differentiates it from other higher education institutions.
密歇根州立大学丹佛 is a modified open-access university for tenacious students with a desire to realize their full potential.
The University strives to launch the most Colorado changemakers through high-quality, 教育转型.
变革者活动主题
密歇根州立大学丹佛’s Brand Campaign is the written, audio and visual expression of the 密歇根州立大学丹佛 brand and all that it embodies. The Brand Campaign brings the 密歇根州立大学丹佛 品牌平台 to life.
The Changemakers campaign theme is an external phrase used by all 密歇根州立大学丹佛 constituents to reflect the University’s unique spirit, 目的与价值.
Changemakers的希望 is a call to action. Change takes hard work, determination, skill and heart. This is a call to all aspiring changemakers: Turn ambition into achievement at 密歇根州立大学丹佛.
品牌关键信息
The following messages support 密歇根州立大学丹佛’s purpose, 承诺, 位置, 个性与战略规划. These messages should showcase what makes 密歇根州立大学丹佛 unique and relevant to our audiences.
- 密歇根州立大学丹佛 offers relevant education that responds to the evolving needs of the Colorado economy. The University offers a wide breadth of academic programs and flexible, hands-on educational opportunities in high-demand fields.
- With the help of the Classroom-to-Career Hub (C2 Hub), 密歇根州立大学丹佛 supports and advocates for career advancement and changes for students of all ages and backgrounds.
- 密歇根州立大学丹佛 is the most affordable higher education institution along the Colorado Front Range with the greatest socioeconomic value pro位置.
- 密歇根州立大学丹佛 was founded as a modified open-access and DEI-focused University and will continue to create higher education opportunities for all Coloradans.
- As a Hispanic-Serving机构 (HSI), 密歇根州立大学丹佛 advocates and advances opportunities for our Latino/a/x, 西班牙裔和墨西哥裔学生.
- 密歇根州立大学丹佛’s student body represents Colorado’s dynamic and growing population – equipping and emboldening communities that other higher educational institutions have historically ignored.
- 密歇根州立大学丹佛’s greater mission is to advance the economic and social mobility for 密歇根州立大学丹佛 students and alumni.
- 作为一所城市大学, 密歇根州立大学丹佛 fosters and nurtures connections with local communities to create opportunities for all 密歇根州立大学丹佛 students.
- An 密歇根州立大学丹佛 degree empowers our students and alumni to become citizen activists, affecting change and paying it forward in their communities.
品牌形象
这些品质, shared with internal and external audiences through copy and media, describe attributes of the 密歇根州立大学丹佛 persona and the diverse lived experiences of the 密歇根州立大学丹佛 community.
These words guide the tone and temperament of all messaging, regardless of the audience.
- 无所畏惧的
- 顽强的
- 包容
- 优秀的
- 雄心勃勃的
- 充满激情的
有问题? 需要服务? 皇冠官网网站!
To best assist your needs, please fill out the request/consultation form. Information provided will help up to further diagnose your needs and assign the correct expert(s) from the University 通信 and Marketing team.
请求/咨询形式电话:
303-615-0100
传真:
720-778-5829
办公时间:
星期一至星期五
上午8时至下午5时